My name is Matt and I am the founder of Crimson Performance. I have been fitting professionally for over 13 years.

My interest in bike fitting started at university where I studied Sports Science at Leeds Metropolitan. The degree covers a broad spectrum of modules and one of these was biomechanics. The motion capture system I used at university is the same one I still use now. Since graduating, I worked for Cyclefit and Trek UK in bike fit specific roles and in 2018, I decided to start my own bike fitting company, Crimson Performance.

Things have come a long way from the early days of lugging my bike fit equipment across Manchester city centre. I now have 2 state-of-the-art fitting studios based out of my store, Velo Edge. I also have another bike fitter working alongside me, Ed Donne who I have mentored over the past year (he is great by the way!). In the 13 years I have been bike fitting I have worked with a huge spectrum of cyclists, from WorldTour professionals to complete beginner cyclists. No matter what level you ride at, I will ensure you receive the best possible service.

Credentials:
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BSc Hons Sport & Exercise Science
IBFI Level 4 Master Bike Fitter
2500+ fits
One of the first bike fitters in the UK to be trained with Gebiomized Pressure
Mapping
20+ Pro Continental & WorldTour clients
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Away from the fit studio:
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I owned an elite cycling race team for 4 years. The team finished as British Cycling’s no.1 ranked race team in its final year.
I represented Team GB in the Aquathlon World Championships in 2013.
I have completed 2 Ironman triathlons as well as multiple 70.3’s.
I held a 1 st cat British Cycling race license for 2 years.
I ride a BMC TM R01 (it’s more of a bike than I need)!
I have a border terrier called Ozzy, he is often roaming around the store looking for feet to sit on.
I am a self-confessed coffee snob. Make sure you enjoy a few brews during the fit.
We take our coffee seriously at Velo Edge!

My name is Ed and I am proud to be one of the bike fitters here at Crimson Performance. I’m now well into my second year working as a full-time bike fitter, having been expertly trained by Matt Hallam since early 2025. I began in the bike industry in 2018 as a teenager, and since then I have worked at Evans Cycles in my hometown of Cheltenham and across the North Westduring my time at university. I graduated from the University of Manchester in 2023 with a Bachelor of Science degree in Sociology, and it was overseeing bikesizing for Pinarello Wilmslow which sparked my interest in bike fitting.

Since joining Crimson Performance I have been presented withsome incredible opportunities, from the International Bike Fitting Conference at Silverstone to dealers summits in Switzerland. One of the most rewarding, though, has been to work with such a variety of cyclists, from first-time riders to Olympic Gold Medallists. Regardless of your ability, my commitment to world-class service remains the same.

Credentials:
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BSc Hons Sociology
IBFI Level 2 Certified Bike Fitter
300+ completed fits
Full training on Dartfish motion capture and Gebiomizedpressure mapping software
8+ years’ experience in the bike industry

Away from the fit studio:
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I have completed the Tour of Flanders century sportive twice, in 2017 and 2019. On the first occasion raising £1,300 for the Alzheimer’s Society.
I ride a Specialized Tarmac SL8, preferably uphill. Short, steep ‘bergs' are my preferred terrain but I’m also very partial to a 10-mile time trial. Come along to a Velo Edge ride, you’ll find me there, too.
I am also a keen runner, having appeared at multiple Gloucestershire County cross country events (although my times now are nowhere as quick thesedays!)
I speak both French and Spanish, which comes in handy during trips away with the bike.
I did not actually drink coffee (shock I know for a cyclist) until working at Crimson Performance. It took less than a month though. Small wonder when the brews are so good!

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